diff --git a/components/footer.tsx b/components/footer.tsx
index febbcc7fe..1b8a99c80 100644
--- a/components/footer.tsx
+++ b/components/footer.tsx
@@ -63,6 +63,15 @@ export function Footer() {
           </Text>
         </Box>
       </Container>
+
+      {process.env.GA_SECRET && false && (
+        <script
+          async
+          type='text/javascript'
+          src='//cdn.carbonads.com/carbon.js?serve=CE7DLK3Y&placement=roadmapsh'
+          id='_carbonads_js'
+        />
+      )}
     </Box>
   );
 }
diff --git a/icons/video-icon.tsx b/components/icons/video-icon.tsx
similarity index 100%
rename from icons/video-icon.tsx
rename to components/icons/video-icon.tsx
diff --git a/components/md-renderer/index.tsx b/components/md-renderer/index.tsx
index 43774dcd7..a4df2a58c 100644
--- a/components/md-renderer/index.tsx
+++ b/components/md-renderer/index.tsx
@@ -3,7 +3,7 @@ import React from 'react';
 import { MDXProvider } from '@mdx-js/react';
 import { ChakraProvider } from '@chakra-ui/react';
 import MdxComponents from './mdx-components';
-import { roadmapTheme } from '../../lib/theme';
+import { roadmapTheme } from '../../styles/theme';
 
 type MdRendererType = {
   children: React.ReactNode
diff --git a/pages/_app.tsx b/pages/_app.tsx
index e55a0be59..a289c167e 100644
--- a/pages/_app.tsx
+++ b/pages/_app.tsx
@@ -2,8 +2,9 @@ import { useEffect } from 'react';
 import type { AppProps } from 'next/app';
 import { ChakraProvider } from '@chakra-ui/react';
 import 'prism-themes/themes/prism-shades-of-purple.css';
-import { roadmapTheme } from '../lib/theme';
+import { roadmapTheme } from '../styles/theme';
 import { firePageView } from '../lib/gtag';
+import '../styles/carbon.css';
 
 function MyApp({ Component, pageProps }: AppProps) {
   useEffect(() => {
diff --git a/pages/index.tsx b/pages/index.tsx
index 8beb7a730..ea16d3990 100644
--- a/pages/index.tsx
+++ b/pages/index.tsx
@@ -5,7 +5,7 @@ import { UpdatesBanner } from '../components/updates-banner';
 import { OpensourceBanner } from '../components/opensource-banner';
 import { DimmedMore } from '../components/dimmed-more';
 import { LinksListItem } from '../components/links-list-item';
-import { VideoIcon } from '../icons/video-icon';
+import { VideoIcon } from '../components/icons/video-icon';
 import { LinksList } from '../components/links-list';
 import { HomeRoadmapItem } from '../components/roadmap/home-roadmap-item';
 import { getFeaturedRoadmaps, RoadmapType } from '../lib/roadmap';
diff --git a/styles/carbon.css b/styles/carbon.css
new file mode 100644
index 000000000..7d886bc07
--- /dev/null
+++ b/styles/carbon.css
@@ -0,0 +1,62 @@
+#carbonads {
+  font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu,
+  Cantarell, "Helvetica Neue", Helvetica, Arial, sans-serif;
+  position: fixed;
+  bottom: 15px;
+  right: 20px;
+}
+
+#carbonads {
+  display: flex;
+  max-width: 330px;
+  background-color: hsl(0, 0%, 98%);
+  box-shadow: 0 1px 4px 1px hsla(0, 0%, 0%, .1);
+}
+
+#carbonads a {
+  color: inherit;
+  text-decoration: none;
+}
+
+#carbonads a:hover {
+  color: inherit;
+}
+
+#carbonads span {
+  position: relative;
+  display: block;
+  overflow: hidden;
+}
+
+#carbonads .carbon-wrap {
+  display: flex;
+}
+
+.carbon-img {
+  display: block;
+  margin: 0;
+  line-height: 1;
+}
+
+.carbon-img img {
+  display: block;
+}
+
+.carbon-text {
+  font-size: 13px;
+  padding: 10px;
+  line-height: 1.5;
+  text-align: left;
+}
+
+.carbon-poweredby {
+  display: block;
+  padding: 8px 10px;
+  background: repeating-linear-gradient(-45deg, transparent, transparent 5px, hsla(0, 0%, 0%, .025) 5px, hsla(0, 0%, 0%, .025) 10px) hsla(203, 11%, 95%, .4);
+  text-align: center;
+  text-transform: uppercase;
+  letter-spacing: .5px;
+  font-weight: 600;
+  font-size: 9px;
+  line-height: 1;
+}
diff --git a/lib/theme.ts b/styles/theme.ts
similarity index 100%
rename from lib/theme.ts
rename to styles/theme.ts