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# Presentation Techniques |
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# Presentation Techniques |
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Presentation Techniques for Developer Relations Professionals |
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### 1. Know Your Audience |
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Why: Developers are skeptical, practical, and often short on time—they want substance, not fluff. |
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How:Research the event (e.g., PyCon vs. a local meetup) and audience (beginners, experts, specific tech stack users). |
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Tailor your content: APIs for backend devs, UI tips for frontend, etc. |
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Anticipate their pain points (e.g., “How does this save me time?”). |
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Example: If presenting to Python devs, demo your tool in Python, not Java. |
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### 2. Start with a Hook |
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Why: Grab attention in the first 30 seconds—developers will tune out if you bore them. |
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How:Open with a bold statement: “This bug cost us $1M—here’s how we fixed it.” |
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Use a relatable problem: “Ever struggled with slow CI builds?” |
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Show a quick, impressive demo (e.g., 10-second setup of your tool). |
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Example: “I’m going to show you how to cut your deploy time in half—live.” |
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### 3. Keep It Technical, But Simple |
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Why: Developers want depth but hate jargon-heavy nonsense. |
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How:Explain concepts in plain language: “This API caches results so you don’t hit the server twice.” |
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Avoid overused buzzwords (e.g., “disruptive,” “game-changer”). |
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Use analogies sparingly—focus on real-world use cases. |
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Example: “Think of this like git rebase, but for your cloud config.” |
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### 4. Show, Don’t Just Tell |
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Why: Code and demos beat slides full of text every time. |
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How:Live-code a small example (e.g., integrate your SDK in 5 lines). |
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Use pre-recorded demos as a backup if Wi-Fi fails. |
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Highlight results: “See? 50% faster with one config tweak.” |
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Tip: Practice your demo 10x—glitches kill credibility. |
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### 5. Structure with a Clear Flow |
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Why: Developers need a logical path to follow your point. |
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How:Use the “Problem-Solution-Benefit” framework: |
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Problem: “Debugging this takes hours.” |
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Solution: “Our tool logs it automatically.” |
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Benefit: “You fix it in minutes.” |
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Limit slides: 1 idea per slide, max 10-15 total for a 30-minute talk. |
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End with a call-to-action: “Try it free at this URL.” |
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Example: Slide 1: “The Pain of X.” Slide 2: “How Y Solves It.” |
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### 6. Engage with Interactivity |
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Why: Passive listeners forget—active ones remember. |
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How: |
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Ask questions: “Who’s hit this error before?” |
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Run a quick poll: “Raise your hand if you use Docker.” |
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Invite a volunteer for a live demo tweak. |
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Tip: Keep it natural—forced interaction feels awkward. |
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### 7. Master Q&A |
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Why: Developers love to challenge you—it’s your chance to shine. |
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How:Listen fully before answering—don’t interrupt. |
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Admit when you don’t know: “Great question, I’ll dig into that and follow up.” |
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Pivot tough questions: “That’s a bit edge-case, but here’s how most users handle it.” |
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Example: “Why’s it slow?” → “Good catch—let’s look at the latency stats.” |
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### 8. Use Visuals Wisely |
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Why: Slides should support, not distract from, your message. |
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How:Code snippets: Big font (18pt+), syntax-highlighted, 5-10 lines max. |
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Diagrams: Simple (e.g., API flow), not cluttered. |
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Avoid text walls—use bullet points or images. |
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Tip: Dark mode slides are easier on eyes in dim conference rooms. |
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### 9. Bring Energy and Authenticity |
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Why: Developers connect with real people, not robots. |
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How:Speak like you’re chatting with a friend—skip the formal monotone. |
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Share a quick story: “We built this after a 3 a.m. outage.” |
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Smile, move naturally, and use gestures (but don’t overdo it). |
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Example: “I was skeptical too, but this saved my weekend.” |
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### 10. Handle Nerves Like a Pro |
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Why: Even seasoned DevRel pros get jittery—control it to look confident. |
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How:Practice out loud 3-5 times (record yourself to spot quirks). |
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Breathe deeply before starting—slows your pace. |
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Focus on 1-2 friendly faces in the crowd, not the whole room. |
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Tip: Mess up? Laugh it off: “Oops, that’s why we test!” |
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### 11. Provide Takeaways |
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Why: Developers want something actionable to use later. |
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How:Share a GitHub repo link with your demo code. |
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Give a cheat sheet: “3 steps to get started.” |
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Offer a QR code to docs or a free trial. |
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Example: “Scan this to grab the slides and code.” |
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### 12. Adapt to Time and Tech |
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Why: Conference schedules shift, and tech fails—be ready. |
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How:Prep a 5-minute version of your 20-minute talk. |
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Bring backups: Slides on USB, demo offline-ready. |
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Skip a section if time’s tight—focus on the core message. |
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Tip: Test the projector/clicker beforehand. |
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Bonus Tips |
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Humor: A light tech joke (e.g., “Works on my machine!”) can warm up the room—just keep it relevant. |
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Pace: Speak slower than you think—nerves speed you up. |
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Feedback: Ask a dev friend to critique your dry run. |
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Why These Work for DevRel |
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These techniques balance technical credibility with audience connection—key for inspiring developers to trust and use your tools. Practice them, and you’ll turn a room of skeptical coders into fans of your product. Want to brainstorm a specific talk idea? Let me know! |
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