diff --git a/src/data/roadmaps/ux-design/content/100-human-decision-making/frameworks/101-stephen-wendell-create-action-funnel.md b/src/data/roadmaps/ux-design/content/100-human-decision-making/frameworks/101-stephen-wendell-create-action-funnel.md
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--- a/src/data/roadmaps/ux-design/content/100-human-decision-making/frameworks/101-stephen-wendell-create-action-funnel.md
+++ b/src/data/roadmaps/ux-design/content/100-human-decision-making/frameworks/101-stephen-wendell-create-action-funnel.md
@@ -1,4 +1,4 @@
-# Stephen Wendell’s CREATE Action Funnel
+# Stephen Wendell's CREATE Action Funnel
 
 Stephen Wendell's Create Action Funnel is a UX design framework focused on converting website visitors into active customers through a systematic and engaging process. The approach emphasizes on understanding user behavior, catering to their needs, and directing them towards specific actions. The Action Funnel consists of four major steps:
 
@@ -11,3 +11,5 @@ Stephen Wendell's Create Action Funnel is a UX design framework focused on conve
 - **Refine and Test the Experience:** Use wireframes and prototypes to test and iteratively refine the user experience. Employ user testing, A/B testing, and analytics to gather insight on user behavior, preferences, and engagement. Continuously use feedback to make improvements, ensuring that the design effectively leads visitors down the action funnel.
 
 By implementing Stephen Wendell's `Create Action Funnel`, you can effectively guide users through an engaging journey that motivates them to become active customers, ultimately increasing conversion rates and overall satisfaction.
+
+- [Behavioral Science Crash Course: Steve Wendel's CREATE Action Funnel](https://www.prodify.group/blog/behavioral-science-crash-course-steve-wendels-create-action-funnel)
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