diff --git a/src/components/AuthenticationFlow/GitHubButton.tsx b/src/components/AuthenticationFlow/GitHubButton.tsx
index 3deb4c569..b0001699a 100644
--- a/src/components/AuthenticationFlow/GitHubButton.tsx
+++ b/src/components/AuthenticationFlow/GitHubButton.tsx
@@ -4,6 +4,7 @@ import Cookies from 'js-cookie';
 import { TOKEN_COOKIE_NAME, setAuthToken } from '../../lib/jwt';
 import { httpGet } from '../../lib/http';
 import { Spinner } from '../ReactIcons/Spinner.tsx';
+import { triggerUtmRegistration } from '../../lib/browser.ts';
 
 type GitHubButtonProps = {
   isDisabled?: boolean;
@@ -46,6 +47,8 @@ export function GitHubButton(props: GitHubButtonProps) {
           return;
         }
 
+        triggerUtmRegistration();
+
         let redirectUrl = '/';
         const gitHubRedirectAt = localStorage.getItem(GITHUB_REDIRECT_AT);
         const lastPageBeforeGithub = localStorage.getItem(GITHUB_LAST_PAGE);
diff --git a/src/components/AuthenticationFlow/GoogleButton.tsx b/src/components/AuthenticationFlow/GoogleButton.tsx
index 60b0dcf84..950c2237d 100644
--- a/src/components/AuthenticationFlow/GoogleButton.tsx
+++ b/src/components/AuthenticationFlow/GoogleButton.tsx
@@ -4,6 +4,10 @@ import { TOKEN_COOKIE_NAME, setAuthToken } from '../../lib/jwt';
 import { httpGet } from '../../lib/http';
 import { Spinner } from '../ReactIcons/Spinner.tsx';
 import { GoogleIcon } from '../ReactIcons/GoogleIcon.tsx';
+import {
+  getStoredUtmParams,
+  triggerUtmRegistration,
+} from '../../lib/browser.ts';
 
 type GoogleButtonProps = {
   isDisabled?: boolean;
@@ -37,6 +41,8 @@ export function GoogleButton(props: GoogleButtonProps) {
       }`,
     )
       .then(({ response, error }) => {
+        const utmParams = getStoredUtmParams();
+
         if (!response?.token) {
           setError(error?.message || 'Something went wrong.');
           setIsLoading(false);
@@ -45,6 +51,8 @@ export function GoogleButton(props: GoogleButtonProps) {
           return;
         }
 
+        triggerUtmRegistration();
+
         let redirectUrl = '/';
         const googleRedirectAt = localStorage.getItem(GOOGLE_REDIRECT_AT);
         const lastPageBeforeGoogle = localStorage.getItem(GOOGLE_LAST_PAGE);
@@ -97,9 +105,12 @@ export function GoogleButton(props: GoogleButtonProps) {
         // For non authentication pages, we want to redirect back to the page
         // the user was on before they clicked the social login button
         if (!['/login', '/signup'].includes(window.location.pathname)) {
-          const pagePath = ['/respond-invite', '/befriend', '/r', '/ai'].includes(
-            window.location.pathname,
-          )
+          const pagePath = [
+            '/respond-invite',
+            '/befriend',
+            '/r',
+            '/ai',
+          ].includes(window.location.pathname)
             ? window.location.pathname + window.location.search
             : window.location.pathname;
 
diff --git a/src/components/AuthenticationFlow/LinkedInButton.tsx b/src/components/AuthenticationFlow/LinkedInButton.tsx
index 6f36c319b..81924a068 100644
--- a/src/components/AuthenticationFlow/LinkedInButton.tsx
+++ b/src/components/AuthenticationFlow/LinkedInButton.tsx
@@ -4,6 +4,7 @@ import { TOKEN_COOKIE_NAME, setAuthToken } from '../../lib/jwt';
 import { httpGet } from '../../lib/http';
 import { Spinner } from '../ReactIcons/Spinner.tsx';
 import { LinkedInIcon } from '../ReactIcons/LinkedInIcon.tsx';
+import { triggerUtmRegistration } from '../../lib/browser.ts';
 
 type LinkedInButtonProps = {
   isDisabled?: boolean;
@@ -45,6 +46,8 @@ export function LinkedInButton(props: LinkedInButtonProps) {
           return;
         }
 
+        triggerUtmRegistration();
+
         let redirectUrl = '/';
         const linkedInRedirectAt = localStorage.getItem(LINKEDIN_REDIRECT_AT);
         const lastPageBeforeLinkedIn = localStorage.getItem(LINKEDIN_LAST_PAGE);
@@ -97,9 +100,12 @@ export function LinkedInButton(props: LinkedInButtonProps) {
         // For non authentication pages, we want to redirect back to the page
         // the user was on before they clicked the social login button
         if (!['/login', '/signup'].includes(window.location.pathname)) {
-          const pagePath = ['/respond-invite', '/befriend', '/r', '/ai'].includes(
-            window.location.pathname,
-          )
+          const pagePath = [
+            '/respond-invite',
+            '/befriend',
+            '/r',
+            '/ai',
+          ].includes(window.location.pathname)
             ? window.location.pathname + window.location.search
             : window.location.pathname;
 
diff --git a/src/components/AuthenticationFlow/TriggerVerifyAccount.tsx b/src/components/AuthenticationFlow/TriggerVerifyAccount.tsx
index c9442ab52..0978e38d1 100644
--- a/src/components/AuthenticationFlow/TriggerVerifyAccount.tsx
+++ b/src/components/AuthenticationFlow/TriggerVerifyAccount.tsx
@@ -4,6 +4,7 @@ import { httpPost } from '../../lib/http';
 import { TOKEN_COOKIE_NAME, setAuthToken } from '../../lib/jwt';
 import { Spinner } from '../ReactIcons/Spinner';
 import { ErrorIcon2 } from '../ReactIcons/ErrorIcon2';
+import { triggerUtmRegistration } from '../../lib/browser.ts';
 
 export function TriggerVerifyAccount() {
   const [isLoading, setIsLoading] = useState(true);
@@ -26,6 +27,8 @@ export function TriggerVerifyAccount() {
           return;
         }
 
+        triggerUtmRegistration();
+
         setAuthToken(response.token);
         window.location.href = '/';
       })
diff --git a/src/components/PageSponsor.tsx b/src/components/PageSponsor.tsx
index 392cf0c02..28591579b 100644
--- a/src/components/PageSponsor.tsx
+++ b/src/components/PageSponsor.tsx
@@ -6,6 +6,7 @@ import { X } from 'lucide-react';
 import { setViewSponsorCookie } from '../lib/jwt';
 import { isMobile } from '../lib/is-mobile';
 import Cookies from 'js-cookie';
+import { getUrlUtmParams } from '../lib/browser.ts';
 
 export type PageSponsorType = {
   company: string;
@@ -50,6 +51,16 @@ export function PageSponsor(props: PageSponsorProps) {
   const [sponsorId, setSponsorId] = useState<string | null>(null);
   const [sponsor, setSponsor] = useState<PageSponsorType>();
 
+  useEffect(() => {
+    const foundUtmParams = getUrlUtmParams();
+
+    if (!foundUtmParams.utmSource) {
+      return;
+    }
+
+    localStorage.setItem('utm_params', JSON.stringify(foundUtmParams));
+  }, []);
+
   const loadSponsor = async () => {
     const currentPath = window.location.pathname;
     if (
diff --git a/src/lib/browser.ts b/src/lib/browser.ts
index 425e27cc9..ffb39031c 100644
--- a/src/lib/browser.ts
+++ b/src/lib/browser.ts
@@ -1,3 +1,65 @@
+type UtmParams = Partial<{
+  utmSource: string;
+  utmMedium: string;
+  utmCampaign: string;
+  utmContent: string;
+  utmTerm: string;
+}>;
+
+export function getUrlUtmParams(): UtmParams {
+  if (typeof window === 'undefined') {
+    return {};
+  }
+
+  const utmParams = new URLSearchParams(window.location.search);
+  const utmSource = utmParams.get('utm_source') ?? undefined;
+  const utmMedium = utmParams.get('utm_medium') ?? undefined;
+  const utmCampaign = utmParams.get('utm_campaign') ?? undefined;
+  const utmContent = utmParams.get('utm_content') ?? undefined;
+  const utmTerm = utmParams.get('utm_term') ?? undefined;
+
+  if (!utmSource || !utmCampaign) {
+    return {};
+  }
+
+  return {
+    utmSource: utmCampaign ? utmSource.toLowerCase() : undefined,
+    utmMedium: utmMedium ? utmMedium.toLowerCase() : undefined,
+    utmCampaign: utmCampaign ? utmCampaign.toLowerCase() : undefined,
+    utmContent: utmContent ? utmContent.toLowerCase() : undefined,
+    utmTerm: utmTerm ? utmTerm.toLowerCase() : undefined,
+  };
+}
+
+export function triggerUtmRegistration() {
+  const utmParams = getStoredUtmParams();
+  console.log(utmParams);
+  if (!utmParams.utmSource) {
+    return;
+  }
+
+  localStorage.removeItem('utm_params');
+
+  window.fireEvent({
+    category: 'UserRegistration',
+    action: `Registration: ${utmParams.utmSource || 'unknown'}-${utmParams.utmCampaign || 'unknown'}`,
+    label: `Registration: ${utmParams.utmSource || 'unknown'}-${utmParams.utmCampaign || 'unknown'}`,
+  });
+}
+
+export function getStoredUtmParams(): UtmParams {
+  if (typeof window === 'undefined') {
+    return {};
+  }
+
+  const utmParams = localStorage.getItem('utm_params');
+  if (!utmParams) {
+    return {};
+  }
+
+  return JSON.parse(utmParams);
+}
+
 export function getUrlParams() {
   if (typeof window === 'undefined') {
     return {};