diff --git a/components/footer.tsx b/components/footer.tsx
index 977a68c40..090d10a8f 100644
--- a/components/footer.tsx
+++ b/components/footer.tsx
@@ -67,7 +67,7 @@ export function Footer() {
 
           <Box maxWidth={'550px'} textAlign={['left', 'left', 'right']}>
             <Link display='flex' justifyContent={['flex-start', 'flex-start', 'flex-end']} fontWeight={600}
-                  _hover={{ textDecoration: 'none', color: 'white' }} href='https://thenewstack.io/' target='_blank'>
+                  _hover={{ textDecoration: 'none', color: 'white' }} href='https://thenewstack.io?utm_source=roadmap-sh&utm_medium=Referral&utm_campaign=Footer' target='_blank'>
               <Image alt='' w='195px' src='/tns.png' />
             </Link>
 
@@ -75,9 +75,9 @@ export function Footer() {
               computing, and the latest in at-scale development, deployment, and management.</Text>
 
             <Text fontSize='14px' color='gray.500'>
-              <Link href='https://thenewstack.io/category/devops/' target='_blank' _hover={{ textDecoration: 'none', color: 'white' }} color='gray.400' mx='10px' ml={['0', '0', '10px']}>DevOps</Link>&middot;
-              <Link href='https://thenewstack.io/category/kubernetes/' target='_blank' _hover={{ textDecoration: 'none', color: 'white' }} color='gray.400' mx='10px'>Kubernetes</Link>&middot;
-              <Link href='https://thenewstack.io/category/cloud-native/' target='_blank' _hover={{ textDecoration: 'none', color: 'white' }} color='gray.400' mx='10px'>Cloud-Native</Link>
+              <Link href='https://thenewstack.io/category/devops/?utm_source=roadmap-sh&utm_medium=Referral&utm_campaign=Footer' target='_blank' _hover={{ textDecoration: 'none', color: 'white' }} color='gray.400' mx='10px' ml={['0', '0', '10px']}>DevOps</Link>&middot;
+              <Link href='https://thenewstack.io/category/kubernetes/?utm_source=roadmap-sh&utm_medium=Referral&utm_campaign=Footer' target='_blank' _hover={{ textDecoration: 'none', color: 'white' }} color='gray.400' mx='10px'>Kubernetes</Link>&middot;
+              <Link href='https://thenewstack.io/category/cloud-native/?utm_source=roadmap-sh&utm_medium=Referral&utm_campaign=Footer' target='_blank' _hover={{ textDecoration: 'none', color: 'white' }} color='gray.400' mx='10px'>Cloud-Native</Link>
             </Text>
           </Box>
         </SimpleGrid>