# Growth

The growth phase of the product development lifecycle follows the development and introduction stages, characterized by a significant increase in market acceptance and sales. For product managers, this phase involves scaling operations, optimizing marketing strategies, and enhancing the product based on customer feedback. The focus shifts to expanding market share, improving product features, and exploring new distribution channels. Effective management during the growth phase is essential for sustaining momentum, addressing competitive pressures, and maximizing profitability, ultimately securing the product's position in the market.